Marketing Automation & Campaigns
Most platforms give you the tools. We build the workflows that actually convert.
Systems That Work While You Sleep
Marketing automation isn't about sending more emails. It's about building intelligent systems that nurture leads, segment customers, and trigger the right message at the right time—automatically.
We set up and configure platforms like Mautic, Mailchimp, and ActiveCampaign. But more importantly, we build the workflows, integrations, and automations that make them effective. Lead scoring, nurturing sequences, CRM integration, behavioural triggers—the technical work that turns a platform into a revenue engine.
Strategic understanding of your customer journey + technical implementation = campaigns that convert.
What We Build
Email Campaign Automation
Automated email sequences, drip campaigns, welcome series, re-engagement flows. Set up once, runs continuously. Professional templates that work across all email clients.
Lead Scoring & Nurturing
Automated lead scoring based on behaviour and engagement. Nurturing workflows that move prospects through your funnel. Know which leads are ready to buy.
Customer Segmentation
Dynamic segments based on purchase history, engagement, demographics, behaviour. Personalised messaging for different customer groups. Right message, right audience.
CRM & Platform Integration
Connect your marketing platform to your CRM, e-commerce system, website, and other tools. Automated data sync, unified customer view, no manual data entry.
Marketing Analytics & Dashboards
Track what matters: open rates, click-through, conversions, revenue attribution. Custom dashboards showing campaign performance and ROI. Data-driven decisions.
Behavioural Triggers & Automation
Abandoned cart recovery, post-purchase follow-ups, birthday campaigns, win-back sequences. Automated responses triggered by customer actions.
How We're Different
- We Build the Workflows — Not just platform setup. We design and implement the actual automation logic, sequences, and integrations that make marketing automation work.
- Strategic + Technical — We understand customer journeys and buying psychology, not just email deliverability. Automation designed around how your customers actually behave.
- Platform Agnostic — Mautic, Mailchimp, ActiveCampaign, HubSpot, or others. We recommend and implement what fits your needs and budget—including self-hosted options with no per-contact fees.
- Integration Specialists — Marketing automation is only as good as the data feeding it. We connect your systems so customer data flows automatically.
- Open Source Options — For businesses wanting control over their data and costs, we deploy self-hosted solutions like Mautic. No vendor lock-in, no per-subscriber pricing.
- Ongoing or Handover — We can manage campaigns ongoing or train your team to take over. You're not dependent on us.
Real Examples
Systems we've actually built (anonymised for confidentiality)
Self-Hosted Marketing Platform
Challenge: Growing contact list making SaaS pricing unsustainable
Solution: Mautic deployment with custom email templates, automated sequences, and CRM integration
Outcome: Full marketing automation capabilities at a fraction of SaaS costs, complete data ownership
Lead Nurturing System
Challenge: Leads going cold between enquiry and purchase decision
Solution: Multi-stage nurturing sequence with lead scoring and sales handoff triggers
Outcome: Reduced lead-to-sale time, sales team focused on qualified prospects only
E-commerce Automation
Challenge: Manual follow-ups, no abandoned cart recovery, inconsistent customer communication
Solution: Integrated automation: abandoned cart emails, post-purchase sequences, review requests, win-back campaigns
Outcome: Recovered revenue from abandoned carts, increased repeat purchases, consistent brand experience
How It Works
- Discovery & Strategy — We understand your customer journey, sales process, and business goals. What triggers a purchase? Where do leads drop off? What would automation solve?
- Platform Selection — Based on your needs, budget, and existing systems, we recommend the right platform. Sometimes that's a SaaS tool, sometimes self-hosted makes more sense.
- Setup & Integration — We configure the platform, connect it to your other systems (CRM, website, e-commerce), and ensure data flows correctly.
- Workflow Building — We design and implement the automation workflows: sequences, triggers, segments, scoring rules. The actual logic that makes automation valuable.
- Testing & Handover — Thorough testing, documentation, and training if needed. You understand how it works and can manage it going forward.
Typical timeline: 2-6 weeks depending on complexity. Simple email automation can be running in days. Full marketing automation with CRM integration and multiple workflows takes longer. We'll give you realistic timelines upfront.
Related Services
Workflow Automation
Extend automation beyond marketing—business processes, data flows, system integration.
Learn MoreCustom Dashboards
Marketing analytics dashboards showing campaign performance, attribution, and ROI.
Learn MoreStrategic Research
Customer research to inform segmentation, messaging, and campaign strategy.
Learn MoreDiscuss Your Marketing Automation
Start with a conversation about your customer journey and where automation could help